Rutgers, The State University of New Jersey

University Press Direct-to-Consumer Marketing Research

to support a study of how university presses could increase the sales of scholarly publications directly to consumers

Location:

New Brunswick, NJ, United States

Amount:

$76,000

Date:

Oct. 3, 2013

Length:

12 months

Program Area:

Scholarly Communications

Area of focus:

Electronic Publishing

Reference number:

31300631