Rutgers, The State University of New Jersey

University Press Direct-to-Consumer Marketing Research

to support a study of how university presses could increase the sales of scholarly publications directly to consumers

Location:
New Brunswick, NJ, United States
Amount:
$76,000
Date:
Oct. 3, 2013
Length:
12 months
Program Area:
Scholarly Communications
Area of focus:
Electronic Publishing
Reference number:
31300631
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