Rutgers, The State University of New Jersey
University Press Direct-to-Consumer Marketing Research
to support a study of how university presses could increase the sales of scholarly publications directly to consumers
- Location:
- New Brunswick, NJ, United States
- Amount:
- $76,000
- Date:
- Oct. 3, 2013
- Length:
- 12 months
- Program Area:
- Public Knowledge
- Area of focus:
- Electronic Publishing
- Reference number:
- 31300631